Alterations of Relevance in Cyber-media
The way people interact with other people and access information has changed drastically with the popularisation of “information and commu- nication technologies” (ICT). However, in relevance theory Sperber and Wilson (1986) insist that our cognitive system relies on only one criterion when interact...
| Autor Principal: | Yus, Francisco; Universidad de Alicante |
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| Formato: | info:eu-repo/semantics/article |
| Idioma: | spa |
| Publicado: |
Pontificia Universidad Javeriana
2007
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| Materias: | |
| Acceso en línea: |
http://revistas.javeriana.edu.co/index.php/revPsycho/article/view/382 |
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| Sumario: |
The way people interact with other people and access information has
changed drastically with the popularisation of “information and commu-
nication technologies” (ICT). However, in relevance theory Sperber and
Wilson (1986) insist that our cognitive system relies on only one criterion
when interacting with the surrounding world: the need to be relevance-
oriented. Basically, when interpreting, when accessing information, or
when learning, we all engage in a cost-benefit procedure intended to obtain
interesting information (named cognitive effects) in exchange for the least
mental effort. This article starts with this relevance-theoretic premise, but
also shows how the qualities of (now popularized) cyber-media alter the way
this cost-benefit balance is assessed and how (ir)relevant outcomes emerge
from people’s cognitive interaction with these media. |
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