Milberg, S. J. (2015). Positive feedback effects of brand extensions: Expanding brand meaning and the range of extendibility.
Citación Chicago StyleMilberg, Sandra J. Positive Feedback Effects of Brand Extensions: Expanding Brand Meaning and the Range of Extendibility. 2015.
Cita MLAMilberg, Sandra J. Positive Feedback Effects of Brand Extensions: Expanding Brand Meaning and the Range of Extendibility. 2015.