Proyecto de factibilidad para la creación de una empresa comercializadora de rosas comestibles ubicada en el sector norte de la ciudad de Quito

Our country Ecuador has been blessed in many factors such as the Geographical, Climatological, environmental, and above all blessed with the quality of people who live there, people who daily makes the most beautiful country in the world a real garden Eden. Developi...

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Autor Principal: Sánchez Yépez, Fernando Patricio
Formato: bachelorThesis
Idioma: spa
Publicado: 2014
Materias:
Acceso en línea: http://dspace.ups.edu.ec/handle/123456789/5749
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Sumario: Our country Ecuador has been blessed in many factors such as the Geographical, Climatological, environmental, and above all blessed with the quality of people who live there, people who daily makes the most beautiful country in the world a real garden Eden. Developing these concerns comes the need to share the extraordinary advances in novel issues in the field organic grower, especially the distribution and marketing of its strongest card such as edible roses, which can be enjoyed in the marketing company PASSION ROSSES SA origin of the present study. This research has developed subjects related to market research, such as taste preferences of potential customers located in the city of Quito, and the analysis of supply and demand with their projections for future periods, and the approach of various strategies applied the Marketing Mix. and to the dissemination of the product.