Diseño de un plan de marketing para el producto lisa college desarrollado por la microempresa browse Ecuador, ubicada en la ciudad de Quito.
The present work aims to make a marketing plan for the product developed by Lisa College microenterprise Browse Ecuador Cia. Ltd. and it will be a guide for other micros companies wishing to conduct similar research. First, we review general information about the company under study in order to...
| Autor Principal: | Coello Duque, Giomar Evelyn |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2013
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/5223 |
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| Sumario: |
The present work aims to make a marketing plan for the product developed by Lisa
College microenterprise Browse Ecuador Cia. Ltd. and it will be a guide for other
micros companies wishing to conduct similar research.
First, we review general information about the company under study in order to
identify problems, research objectives and delimitation of the research area. With this
knowledge provides the theoretical and conceptual framework underpinning this
research.
The start of the research is given to the analysis, diagnosis and strategic direction of
the company. We have the SWOT as a critical result and defining of the mission,
vision, policies, values and objectives. |
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