“Modelo de gestión de Mercadeo Aplicado al Patio de Comidas del Mercado Iñaquito, enfocado en la captación de clientes potenciales”
The initiative of a Model of Marketing applied to the Food Court of Iñaquito Market (PCMI), came to observe the limited action that disadvantages to it. This situation is not unique to PCMI and instead extends to other markets, which could guide the model to generate a plan that generates results in...
| Autor Principal: | Guthemberg Salazar, Edison Renato |
|---|---|
| Otros Autores: | Montoya Ortiz, María Alejandra |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2015
|
| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/7656 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Sumario: |
The initiative of a Model of Marketing applied to the Food Court of Iñaquito Market (PCMI), came to observe the limited action that disadvantages to it. This situation is not unique to PCMI and instead extends to other markets, which could guide the model to generate a plan that generates results in a practical way.
The research design was a qualitative and quantitative approach, mostly primary sources of information were used Unsatisfied demand surveys using a sample of 380 people to identify: the market potential, market potential and competition; Customer Satisfaction survey of a sample of 192 customers, to identify the perception of them and finally held a focus group to 7 employees PCMI to infer about the work environment that this presents. |
|---|