Sitio web para la empresa florícola de Tabacundo.
The research paper itemizes the investigation, proposal and creation of Irene Flower's web site. Irene flower is an Ecuadorean company founded in 2005 in Tabacundo, which its core business is the exportation of roses. The main objective of this paper is to determinate the communication ne...
| Autor Principal: | Valdez Paredes, Omar David |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2016
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/12505 |
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| Sumario: |
The research paper itemizes the investigation, proposal and creation of Irene Flower's
web site. Irene flower is an Ecuadorean company founded in 2005 in Tabacundo,
which its core business is the exportation of roses. The main objective of this paper is
to determinate the communication necessities of the company and based on them,
create a functional website. In the first stage, through a qualitative research, the
importance of being present on the Internet was determinate. In order to enhance
international trade relationships and improve worldwide recognition the company
must use digital tools to get closer to its market and the world in general. In addition,
through this investigation, it was defined the basic content for the electronic tools and
subsequently a proposal of corporate image management, digital catalog, technical and
commercial content and web media plan was created.
Once the proposal was established and approved, the web site was designed on word
press program and disseminated on the internet through the domain
“www.ireneflowers.com”, acquired by Irene Flowers. Likewise, the content and
images for the social media diffusion was created based on the corporate image
guidelines and considering the relevant content for the target market. The website and
social media were integrated by icons, links and hyperlinks that allow the user redirect
from one site to another. |
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