La satisfacción de las mujeres empresarias: Factores determinantes
The aim of this paper is to make a satisfaction model of women entrepreneurs assuming that the level of satisfaction will make their companies more successful. We carried out a survey of women entrepreneurs and analyzed the satisfaction level using a structural equation model. Results showed that, i...
| Autor Principal: | Blasco-Burriel, Pilar |
|---|---|
| Otros Autores: | Brusca-Alijarde, Isabel, Esteban-Salvador, Luisa, Labrador-Barrafón, Margarita |
| Formato: | Artículo |
| Idioma: | spa |
| Publicado: |
Pontificia Universidad Católica del Perú
2016
|
| Materias: | |
| Acceso en línea: |
http://revistas.pucp.edu.pe/index.php/contabilidadyNegocios/article/view/15675/16112 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Sumario: |
The aim of this paper is to make a satisfaction model of women entrepreneurs assuming that the level of satisfaction will make their companies more successful. We carried out a survey of women entrepreneurs and analyzed the satisfaction level using a structural equation model. Results showed that, in general, women entrepreneurs are quite satisfied with their job. Furthermore, these results led us to conclude that to achieve greater success, women entrepreneurs should build a business in which they are trained, in a sector where they have expertise and wherethey find good business opportunities, a market niche with competitive advantages. |
|---|