Influencia del comercio electrónico en el comportamiento de consumidores del subsector turismo de aventura en Santander, Colombia
The following work was motivated by significant changes that has been generated by the use of electronic media in commerce, industry and tourism mainly. In recent years, there has been significant growth in the tourism sector, driven mostly by higher revenues from the use of electronic commerce as...
| Autor Principal: | Ayala Ramos, Mónica del Pilar |
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| Otros Autores: | López Alvira, Claudia Andrea |
| Formato: | info:eu-repo/semantics/bachelorThesis |
| Idioma: | spa |
| Publicado: |
Universidad de La Salle. Facultad de Ciencias Económicas y Sociales. Finanzas y Comercio Internacional.
2017
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| Materias: | |
| Acceso en línea: |
http://hdl.handle.net/10185/18753 |
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| Sumario: |
The following work was motivated by significant changes that has been generated by the use of electronic media in commerce, industry and tourism mainly.
In recent years, there has been significant growth in the tourism sector, driven mostly by higher revenues from the use of electronic commerce as a primary source for acquiring tourist services.
The biggest tourist demand has been reflected in cities whose tourist sites are focused mainly on ecotourism, adventure tourism and extreme tourism. Considering the above, the main objective of this study is to determine the influence of electronic commerce in the adventure tourism subsector consumers on Santander`s department.
To conduct the research we made interviews conducted to experts and surveys electronically developed, focused to classify the preferences and perceptions of these users, in order to determine the reasons why they access or not to investigate and / or buy services or tourism products online.
This study shows that most of the tourists, who come to the Santander`s department, have Colombian nationality, medium-high or high income, followed by European and American tourists with high incomes who are referenced by Colombians people.
The study also show that the Colombian tourists prefer to make the payment of their obligations personally, without using technology to confirm their purchases, because they are averse to risk. Just having to made an online transaction or just put the number of their credit card or debit card on a website, generates them distrust and they choose to pay in cash in the accredited place to sell this kind of products or services. |
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