Estrategias de internacionalización para las mipyme del sector de alimentos procesados en Colombia
The aim of this research is to offer the necessary information brings over of the American market for the sector of food processed in Colombia, in such a way that innovative opportunities construct themselves for the Mipyme dedicated to this one sector, especially to that of subsector horticultural...
| Autor Principal: | Arevalo Barajas, Íngrid Viviana |
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| Otros Autores: | Vanegas Hernández, Alexandra |
| Formato: | info:eu-repo/semantics/bachelorThesis |
| Idioma: | spa |
| Publicado: |
Universidad de La Salle. Facultad de Ciencias Económicas y Sociales. Finanzas y Comercio Internacional.
2017
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| Materias: | |
| Acceso en línea: |
http://hdl.handle.net/10185/18764 |
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| Sumario: |
The aim of this research is to offer the necessary information brings over of the American market for the sector of food processed in Colombia, in such a way that innovative opportunities construct themselves for the Mipyme dedicated to this one sector, especially to that of subsector horticultural and new potentials of development are identified. It is as well as this report is directed the exporters, entrepreneurs, producers and groups of interest of the already mentioned sector, to help them to understand better the current situation of the American market and his trends.
Similarly, it becomes necessary to generate the knowledge to the small and medium companies dedicated to this sector, due to the fact that these do not possess a suitable formation brings over from how coming to this market and the importance of this, achieving a motivation to create value through the most appropriate internationalization strategy that allows them to establish commercial relations with the United States. And it seeks to achieve a business stability in terms of economic aspects such as branding abroad to achieve a sustained and sustainable development.
In conclusion, the strategic alliance as a competitive alternative to strengthen each of the MSMEs belonging to the horticultural subsector because is an excellent opportunity for collaboration to compete and mutual benefit and achieve position your product or brand more efficiently.
KEY WORDS: Trade relations, strategic alliance, MSMEs. |
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