Srategy of communication to promote the cultural urban tangible patrimony (real estate) at the municipality of Cumanayagua.
The recent investigation was sold out in institutions considered cultural urban tangible patrimony (real estate) at the municipality of Cumanayagua. It is born starting from a study when the level of ignorance was evaluated that about the theme culture patrimonial they possess the community’s inhabi...
| Autor Principal: | García Rodríguez, Anicel; Profesora asistente del Centro Universitario Municipal de Cumanayagua, perteneciente ala Universidad“Carlos Rafael Rodríguez |
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| Otros Autores: | Álvarez González, Arelys Rebeca; Miembro de la Asociación Cubana de Comunicadores Sociales. |
| Formato: | info:eu-repo/semantics/article |
| Idioma: | spa |
| Publicado: |
Instituto Carlos Arbeláez Camacho para el patrimonio arquitectónico y urbano
2016
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| Materias: | |
| Acceso en línea: |
http://revistas.javeriana.edu.co/index.php/revApuntesArq/article/view/17012 |
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| Sumario: |
The recent investigation was sold out in institutions considered cultural urban tangible patrimony (real estate) at the municipality of Cumanayagua. It is born starting from a study when the level of ignorance was evaluated that about the theme culture patrimonial they possess the community’s inhabitants, so that it becomes elaborate and its implements a strategy of communication that it permits promoting architectonic places: Casa Ramírez, la iglesia católica, el Casino Español, el liceo y el cementerio in order that they be appreciated and valorated like symbolic elements and self-defining of the locality. With a synergetic focus among the different organisms, companies and educational institutions communication it can get a bigger link and recognition of these institutions with the inhabitants, it favorites the level of engaged and identification with these and it changes into his public objectives. |
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