The value of proactive environmental strategy: An empirical evaluation of the contingent approach to dynamic capabilities
The authors propose andtest an explicative model for organizational environmental competitiveness. Indoing this, they integrate insights from the dynamic capabilities perspective,contingency theory, and the natural resource-based view of the firm. The studyevaluates whether perceived uncertainty in...
| Autor Principal: | Moreno, Carlos Eduardo |
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| Otros Autores: | Reyes, Juan Felipe |
| Formato: | info:eu-repo/semantics/article |
| Idioma: | spa |
| Publicado: |
Pontificia Universidad Javeriana
2013
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| Materias: | |
| Acceso en línea: |
http://revistas.javeriana.edu.co/index.php/cuadernos_admon/article/view/7094 |
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| Sumario: |
The authors propose andtest an explicative model for organizational environmental competitiveness. Indoing this, they integrate insights from the dynamic capabilities perspective,contingency theory, and the natural resource-based view of the firm. The studyevaluates whether perceived uncertainty in the business environment moderatesthe relationship between a dynamic capability of proactive environmentalstrategy and competitive advantage, drawing from survey data from 129 firms inBogotá, Colombia, and using a partially constrained approach to structuralequation models of latent interaction. Results suggest that both, perceiveduncertainty on customer preferences and changes in the environmental strategyof competitors, and perceived uncertainty on environmental resources andservices, moderate the relationship between process and product-relatedenvironmental practices and cost advantage. |
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