Identity and Image in Justo Villafañe
After reading the first two chapters of Justo Villafañe’s book Imagen positiva, we asked ourselves several questions concerning the possible equivalence between the notion of identity and the following three variables: behavior, culture, and corporate personality; the functional, organizational, and...
| Autor Principal: | Mayol Marcó, Diógenes; Universidad Católica Andrés Bello |
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| Formato: | info:eu-repo/semantics/article |
| Idioma: | spa |
| Publicado: |
Pontificia Universidad Javeriana - Facultad de Comunicación y Lenguaje
2010
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| Materias: | |
| Acceso en línea: |
http://revistas.javeriana.edu.co/index.php/signoypensamiento/article/view/2540 |
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| Sumario: |
After reading the first two chapters of Justo Villafañe’s book Imagen positiva, we asked ourselves several questions concerning the possible equivalence between the notion of identity and the following three variables: behavior, culture, and corporate personality; the functional, organizational, and intentional images put forward by the author; and the author’s presentation of corporate image as a gestalt synthesis of sorts. With the previous questions in mind, we went once more through the Spanish professor’s sketch of the relationship between identity and corporate image. |
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