Advertising and modernity in colombia: notes for a better understanding of modern publicity’s narrative
This article makes a general introduction of the premises, both theoretical and historical, from which the research on “Colombian modernity as narrated by publicity: 1900-1950” was carried out. Among such premises are the debate on the role of publicity in building Colombian modernity, and the analy...
| Autor Principal: | VILLADIEGO PRINS, MIRLA; Pontificia Universidad Javeriana-Universidad Jorge Tadeo Lozano |
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| Otros Autores: | Bernal, Patricia; Pontificia Universidad Javeriana, Bogotá - Colombia, Urbanczyk, María; Pontificia Universidad Javeriana, Bogotá - Colombia |
| Formato: | info:eu-repo/semantics/article |
| Idioma: | spa |
| Publicado: |
Pontificia Universidad Javeriana - Facultad de Comunicación y Lenguaje
2006
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| Materias: | |
| Acceso en línea: |
http://revistas.javeriana.edu.co/index.php/signoypensamiento/article/view/3702 |
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| Sumario: |
This article makes a general introduction of the premises, both theoretical and historical, from which the research on “Colombian modernity as narrated by publicity: 1900-1950” was carried out. Among such premises are the debate on the role of publicity in building Colombian modernity, and the analysis of the function of the calculation - need - desire trilogy in consumer decision making. Finally, the methodological design is presented along with some partial results and conclusions. |
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