Corporate Social Responsibility (csr) and Communication: The Agenda of Mexico’s Large Companies
This article presents the results obtained from a pioneering research in Mexico. Such research describes communication initiatives concerning Corporate Social Responsibility in the country, as well as csr practices (most common practices, areas mostly dealt with, programs, stakeholders, etc.). It is...
| Autor Principal: | Pérez Chavarría, Mariela; Instituto Tecnológico de Monterrey, México |
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| Formato: | info:eu-repo/semantics/article |
| Idioma: | spa |
| Publicado: |
Pontificia Universidad Javeriana - Facultad de Comunicación y Lenguaje
2009
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| Materias: | |
| Acceso en línea: |
http://revistas.javeriana.edu.co/index.php/signoypensamiento/article/view/4512 |
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| Sumario: |
This article presents the results obtained from a pioneering research in Mexico. Such research describes communication initiatives concerning Corporate Social Responsibility in the country, as well as csr practices (most common practices, areas mostly dealt with, programs, stakeholders, etc.). It is based on online statements by the 25 top companies in Mexico, according to the Mexican magazine Expansión. |
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