New sexual categories and the psychology of the entrepreneurial self: Dilemmas of sex/gender dissidence in the neoliberal context

In this paper I discuss the way in which specific non-normative sex/gender identities —especially in media context— can be connected to a form of neoliberal governmentality acting upon the subjectivity and behavior of individuals. The particular aim is to examine the relationship between specific me...

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Autor Principal: Martinez Guzmán, Francisco Antar; Universidad de Colima
Formato: info:eu-repo/semantics/article
Idioma: spa
Publicado: Pontificia Universidad Javeriana 2016
Materias:
Acceso en línea: http://revistas.javeriana.edu.co/index.php/revPsycho/article/view/10542
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Sumario: In this paper I discuss the way in which specific non-normative sex/gender identities —especially in media context— can be connected to a form of neoliberal governmentality acting upon the subjectivity and behavior of individuals. The particular aim is to examine the relationship between specific media constructions of sex/gender identities and the notion of the subject as a “entrepreneur of the self” present in contemporary psychological discourse. To show this relation, a case consisting on a report published in a pop magazine titled “The new sexual categories” is analyzed. Analysis is conducted using discourse analysis from a pragmatic and foucauldian perspectives. Finally, I show some tensions and dilemmas faced by sex/gender political projects of resistance in contemporary neoliberal context.