Diseño de un plan de negocio para el desarrollo de la empresa la vida misma, en la ciudad de Cali

In Colombia , particularly in the city of Cali there a boom of new brands created by young ntrepreneurs who daily come to market fashion with fresh proposals but most of times with a low level of differentiation from existing brands on the market, which is why the Consumers are a big gap when it com...

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Autor Principal: Ramírez Buelvas, Flor María
Otros Autores: Arcila González, Jessica Paulina
Formato: info:eu-repo/semantics/bachelorThesis
Idioma: spa
Publicado: Arquitectura, Arte y Diseño 2016
Materias:
Acceso en línea: http://hdl.handle.net/10819/3009
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Sumario: In Colombia , particularly in the city of Cali there a boom of new brands created by young ntrepreneurs who daily come to market fashion with fresh proposals but most of times with a low level of differentiation from existing brands on the market, which is why the Consumers are a big gap when it comes to differentiating fashion. Therefore born LA VIDA MISMA, a brand that produces, manufactures and eclectic fashion markets based on a multicultural lifestyle garments exclusive, experimental patterns and designs in print and unique decorations.