Características de las estrategias de responsabilidad social de bancolombia que le han permitido la diferenciación en el mercado financiero colombiano
This work has the general objective, define the characteristics of social responsibility strategies that have allowed Bancolombia differentiation in the Colombian financial market understands this as the voluntary integration, by enterprises, of social concerns and environmental issues in their busi...
| Autor Principal: | Calderón Vásquez, Claudia Eloísa |
|---|---|
| Formato: | info:eu-repo/semantics/bachelorThesis |
| Idioma: | spa |
| Publicado: |
Universidad de San Buenaventura - Cali
2016
|
| Materias: | |
| Acceso en línea: |
http://hdl.handle.net/10819/3092 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Sumario: |
This work has the general objective, define the characteristics of social responsibility strategies that have allowed Bancolombia differentiation in the Colombian financial market understands this as the voluntary integration, by enterprises, of social concerns and environmental issues in their business operations and their relationships with their partners. It seeks to contextualize the environment Bancolombia are described and determine strategies for corporate social responsibility that Bancolombia has undertaken, in this case some business RSE initiatives, focusing on its development and impact are described. This degree work corresponds to a descriptive. Bancolombia within their corporate social responsibility strategies has focused on establishing a relationship of trust with the customer and with the community itself, for it has made use of new information technologies such as mobile banking, besides modalities and non-banking correspondents which have enabled more geographically distant access to financial services areas. RSE experiences in one of these it became clear that the target population was children through an education program in another experience seeks to reduce the pollution load was documented. In both cases from the institutional projects to focus either on a specific population or a particular environmental issue in both cases is made clear from the project design its objectives and expected outcomes are designed. |
|---|