Propuesta de diseño de marca olfativa para la empresa gtex1210 Cali
This thesis shows an experimental research that aims to expose the olfactory marketing is and how this tool is based on the use of flavorings - odotipos, can influence behavior and loyalty indirectly to consumers, for which it seeks to develop an olfactory mark as a differentiation strategy for the...
| Autor Principal: | Arias Rodríguez, Gustavo Adolfo |
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| Otros Autores: | Novoa Ocampo, Juan David |
| Formato: | info:eu-repo/semantics/bachelorThesis |
| Idioma: | spa |
| Publicado: |
Universidad de San Buenaventura - Cali
2017
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| Materias: | |
| Acceso en línea: |
http://hdl.handle.net/10819/3443 |
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| Sumario: |
This thesis shows an experimental research that aims to expose the olfactory marketing is and how this tool is based on the use of flavorings - odotipos, can influence behavior and loyalty indirectly to consumers, for which it seeks to develop an olfactory mark as a differentiation strategy for the company GTEX1210 of Cali. |
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