Genuina
In the present research aims branding , your name is genuine , is a clothing brand dresses bathrooms that comes from a very specific need , including large sizes ( are sizes larger than not they are within the parameters of the standard sizing in the country) in the fashion market in Colombia , espe...
Autor Principal: | Vásquez Cardona, Daniela |
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Formato: | info:eu-repo/semantics/bachelorThesis |
Idioma: | spa |
Publicado: |
Universidad de San Buenaventura - Cali
2017
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Materias: | |
Acceso en línea: |
http://hdl.handle.net/10819/3785 |
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Sumario: |
In the present research aims branding , your name is genuine , is a clothing brand dresses bathrooms that comes from a very specific need , including large sizes ( are sizes larger than not they are within the parameters of the standard sizing in the country) in the fashion market in Colombia , especially in the city of Cali. What looks for this project venture is to give a creative , lively and convincing solution where the brand seeks to intervene significantly in a new trend or better lifestyle , making users increase confidence , self-esteem and security in themselves and have another more positive view of their bodies. |
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