Genuina

In the present research aims branding , your name is genuine , is a clothing brand dresses bathrooms that comes from a very specific need , including large sizes ( are sizes larger than not they are within the parameters of the standard sizing in the country) in the fashion market in Colombia , espe...

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Autor Principal: Vásquez Cardona, Daniela
Formato: info:eu-repo/semantics/bachelorThesis
Idioma: spa
Publicado: Universidad de San Buenaventura - Cali 2017
Materias:
Acceso en línea: http://hdl.handle.net/10819/3785
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Sumario: In the present research aims branding , your name is genuine , is a clothing brand dresses bathrooms that comes from a very specific need , including large sizes ( are sizes larger than not they are within the parameters of the standard sizing in the country) in the fashion market in Colombia , especially in the city of Cali. What looks for this project venture is to give a creative , lively and convincing solution where the brand seeks to intervene significantly in a new trend or better lifestyle , making users increase confidence , self-esteem and security in themselves and have another more positive view of their bodies.