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The following research project focuses on the creation and development of a fashion brand, proving the students capabilities in making said entrepeneurship. This brand will be justified aplying real market research data, user information and global fashion trends. At the end the student will create...

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Autor Principal: Garzón Higuera, Juan Pablo
Formato: info:eu-repo/semantics/bachelorThesis
Idioma: spa
Publicado: Universidad de San Buenaventura - Cali 2017
Materias:
Acceso en línea: http://hdl.handle.net/10819/3791
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Sumario: The following research project focuses on the creation and development of a fashion brand, proving the students capabilities in making said entrepeneurship. This brand will be justified aplying real market research data, user information and global fashion trends. At the end the student will create a collection following the data obtained and the requiremets proposed by the user and the brand itself. The objective is to create a brand with a strong identity capable of competing in a local market with a well developed product and justified research data.