Modelo de negocio: vestuario femenino y masculino Prêt-à-porter basado en un estilo de vida lujoso bajo un concepto vanguardista-minimalista
The present work of degree is the development of a business model where the basic and fundamental processes for undertaking the same are evidenced under primary and secondary investigations which provide key information for the project. Initially the business model defines key concepts of the projec...
| Autor Principal: | Duarte Gallego, Darlin Jireth |
|---|---|
| Formato: | info:eu-repo/semantics/bachelorThesis |
| Idioma: | spa |
| Publicado: |
Universidad de San Buenaventura - Cali
2017
|
| Materias: | |
| Acceso en línea: |
http://hdl.handle.net/10819/4592 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Sumario: |
The present work of degree is the development of a business model where the basic and fundamental processes for undertaking the same are evidenced under primary and secondary investigations which provide key information for the project. Initially the business model defines key concepts of the project both in preamble and in justification of the design problem, showing references of existing brands. Then the objectives of the project are defined and based on this, methods of market research are developed to achieve closeness with potential consumers. Finally, some results are recorded by the questionnaire method used to collect qualitative and quantitative information, and then develop the value proposition. |
|---|