La contribución de las geografías personales en la comunicación estratégica del territorio
We often talk about the perceptual bias between emitted image (how we want to see us) and projected image (how we really see us). In this sense, this article shows the theoretical contributions from the personal geographies tradition (perception, humanism and emotion) in the correlation process betw...
| Autor Principal: | de San Eugenio Vela, Jordi |
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| Formato: | info:eu-repo/semantics/article |
| Idioma: | spa |
| Publicado: |
Universidad de San Buenaventura - Cali
2017
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| Materias: | |
| Acceso en línea: |
1794-192X |
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| Sumario: |
We often talk about the perceptual bias between emitted image (how we want to see us) and projected image (how we really see us). In this sense, this article shows the theoretical contributions from the personal geographies tradition (perception, humanism and emotion) in the correlation process between the image of a tourist destination communicated a priori and the experience with place perceived in situ. The balance between the ‘initial promise’ and the ‘final experience’ with the touristic space is one of the most important issues to consider in the tourism communication strategy. The paper proposes a theoretical research of ‘geographies of personal experience’ to explore the individual experience with places from an emotionally perspective. |
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