Desarrollar un negocio que permita la creación de una empresa de calzado para dama en la ciudad de Cali
This document indicates important aspects to be taken into account for "Develop a business that allows the creation of a footwear company for women in the city of Cali." research we rely on the theory of the five competitive forces Michael Porter, SWOT analysis, strategies of Michael Porte...
| Autor Principal: | Ramírez Ayala, Adrian |
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| Otros Autores: | Tenorio Villegas, Viviana Andrea |
| Formato: | info:eu-repo/semantics/bachelorThesis |
| Idioma: | spa |
| Publicado: |
Universidad de San Buenaventura - Cali
2018
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| Materias: | |
| Acceso en línea: |
http://hdl.handle.net/10819/5512 |
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| Sumario: |
This document indicates important aspects to be taken into account for "Develop a business that allows the creation of a footwear company for women in the city of Cali." research we rely on the theory of the five competitive forces Michael Porter, SWOT analysis, strategies of Michael Porter, the Canvas model, studio marketing, in order to perform a complete analysis of the environment, which then allows us generating a value proposition for customers. This analysis results to make decisions that will allow us to develop a business plan will be obtained. |
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