Ruta para diseñar, implementar, evaluar y mejorar el plan de marketing educativo en las instituciones de educación básica y media en la capital del Valle del Cauca
This document brings together the results of a research process that aims to show the marketing as a tool for continuous improvement of institutions of primary and secondary education. Understanding that marketing is not a proper business process of administrative management but intervenes in all or...
| Autor Principal: | Delgado Lenis, Katherine |
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| Otros Autores: | Caicedo Ávila, Diana Patricia |
| Formato: | info:eu-repo/semantics/masterThesis |
| Idioma: | spa |
| Publicado: |
Universidad de San Buenaventura-Cali
2018
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| Materias: | |
| Acceso en línea: |
http://hdl.handle.net/10819/5537 |
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| Sumario: |
This document brings together the results of a research process that aims to show the marketing as a tool for continuous improvement of institutions of primary and secondary education. Understanding that marketing is not a proper business process of administrative management but intervenes in all organizational processes. Thus, from a systemic exercise it aims to visualize the implementation of educational marketing from practical experience that realizes the process of administrative transformation into a bilingual school in the city of Cali. This process resulted in a fairly clear picture of where lead efforts and work plans, especially regarding the issue of loyalty. That, coupled with institucional evaluation allowed to review the level of quality offered for each of the steps, processes and components of each. It is thus how to design a roadmap to implement, evaluate and improve educational marketing plan emerges. This route is intended to provide tools to the highest director of educational services that allow them to ensure customer loyalty, attracting new users to improve in all areas of management, providing service with high quality standards. Thus the educational Marketing constitutes an educational service culture of excellence that all your customers think and work on continuous improvement of all processes to work systemically, holistically and generate added value in its results. |
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