Diseño de un plan de negocio para la creación de un restaurante de comida rápida saludable ubicado en la ciudad de Santiago De Cali
The business idea of a fast food restaurant "Food Health Fast" whose name has been identified as Vittoria Green Life, which is born as an opportunity to offer a healthy alternative for those who lunch outside their offices or ask for domicile, which are located in the commune 2, which is c...
| Autor Principal: | López Marín, Christian Camilo |
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| Formato: | info:eu-repo/semantics/bachelorThesis |
| Idioma: | spa |
| Publicado: |
Universidad de San Buenaventura - Cali
2018
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| Materias: | |
| Acceso en línea: |
http://hdl.handle.net/10819/5546 |
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| Sumario: |
The business idea of a fast food restaurant "Food Health Fast" whose name has been identified as Vittoria Green Life, which is born as an opportunity to offer a healthy alternative for those who lunch outside their offices or ask for domicile, which are located in the commune 2, which is composed of offices, banks and clinics; an area where only 3% of the area's restaurants offer healthy or comprehensive meals.The purpose of the restaurant proposal is to offer a menu in which restaurant visitors can make combinations of vegetables, proteins, dressings, toppings and healthy drinks, after analyzing the preferences of the target market. Allowing you to enjoy a delicious meal prepared in a short time so that you can share more time with your friends without becoming a sin or a harm to health, but a taste for the senses.
The market study establishes that the target market is made up of employees (men and women) of offices, clinics, banks located in the neighborhoods of Santa Monica, San Vicente, Versalles. With a medium-high purchasing power; whose age range will be between 22 and 50 years old.Finally, after the project was analyzed, it is concluded that the defined area of influence presents a potential market that is in line with the objective client profile of the business. Financially the business plan is economically viable since it offers a rate of return of 30% with an initial investment for the startup of the project of $ $23.322 USD.The profit margins are effective. With all the information gathered in the comparative analysis of the data of the 10 years in which the business is projected. |
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