Diseño de vestuario femenino enmarcado en referentes culturales afro

In this paper the development of the "Calaló" brand is shown, where it is intended to show the entrepreneurship process taking into account the following points: Business idea, market research, canvas development, internal and external management of the business, Development of the first c...

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Autor Principal: Rengifo Molina, Catalina Bizeth
Formato: info:eu-repo/semantics/bachelorThesis
Idioma: spa
Publicado: Universidad de San Buenaventura - Cali 2018
Materias:
Acceso en línea: http://hdl.handle.net/10819/5578
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Sumario: In this paper the development of the "Calaló" brand is shown, where it is intended to show the entrepreneurship process taking into account the following points: Business idea, market research, canvas development, internal and external management of the business, Development of the first collection and prototype of garments. Each of the processes described above, are supported by the teachers in charge and validated with the target public of the brand.