On Sale! : un análisis de los factores del comportamiento impulsivo de compra
The following monograph carries out a thorough examination of different research articles in relation to impulsive purchase made in the United States of America for the most part since the topic complexity has not been yet deepened in Colombia. The analysis focuses in how this phenomenon behaves in...
| Autor Principal: | Mejía Arango, Sebastián |
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| Otros Autores: | Parra Macías, María Camila, Marín Giraldo, Juan Pablo |
| Formato: | info:eu-repo/semantics/bachelorThesis |
| Idioma: | spa |
| Publicado: |
Psicología
2018
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| Materias: | |
| Acceso en línea: |
Mejía, S., Parra, M. C., & Marín, J. P. (2018). On Sale!: Un Análisis de los Factores del Comportamiento Impulsivo de Compra (Pregrado en Psicología). Universidad de San Buenaventura Colombia, Facultad de Psicología, Medellín |
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| Sumario: |
The following monograph carries out a thorough examination of different research articles in relation to impulsive purchase made in the United States of America for the most part since the topic complexity has not been yet deepened in Colombia. The analysis focuses in how this phenomenon behaves in online shopping and physical stores. Additionally, further exploration about how impulse based shopping influence individual's emotional state took place as well as the exploration of other factors that intervene in the purchase process in both hedonic and utilitarian purchase. In the same way, it was determined how consumers can be classified either as impulsive or planned out, according to the different articles studied, diverse conclusions were obtained about these topics. In the end, the analysis contextualizes to a possible extent the impulsive purchases inside the Colombian shopping culture |
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