Marketing en las empresas prestadoras de servicios turísticos de Boyacá
Tourism has become one of the most important economic activities and in someparts of the world is the main source of sustainable economic resources. Thedepartment of Boyaca, has great potential for nature, cultural, historical and health tourism, among others. However, some studies have shown to hav...
| Autor Principal: | Rojas DelBasto, Erika Brigith Rojas DelBasto Brigith |
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| Otros Autores: | Gallardo Sánchez, Carlos Felipe, Pineda Muñoz, Jimmy Alexander |
| Formato: | info:eu-repo/semantics/article |
| Idioma: | spa |
| Publicado: |
Universidad Santo Tomás Tunja
2016
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| Materias: | |
| Acceso en línea: |
http://revistas.ustatunja.edu.co/index.php/ivestigium/article/view/1178 |
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| Sumario: |
Tourism has become one of the most important economic activities and in someparts of the world is the main source of sustainable economic resources. Thedepartment of Boyaca, has great potential for nature, cultural, historical and health tourism, among others. However, some studies have shown to have serious shortcomings in marketing. This study analyzes the key to improving tourism marketing strategies companies Boyacá elements. |
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