ESP proposal for teaching business english oriented to flower sellers selling to english speaking buyers
Flower export has transcended beyond Ecuador‟s borders. This has created the necessity for the sales departments from flower exporters to master the English language, specifically business English oriented to flower sellers selling their products to English speaking buyers. This dissertation pro...
| Autor Principal: | Cerón Varela, Luis Alberto |
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| Formato: | bachelorThesis |
| Idioma: | en_US |
| Publicado: |
PUCE
2016
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| Materias: | |
| Acceso en línea: |
http://repositorio.puce.edu.ec/handle/22000/9825 |
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| Sumario: |
Flower export has transcended beyond Ecuador‟s borders. This has created the necessity
for the sales departments from flower exporters to master the English language,
specifically business English oriented to flower sellers selling their products to English
speaking buyers.
This dissertation proposes to put together a course of English for specific purposes
(ESP) that suits the needs of a group of flower sellers. Therefore, a situational and a
needs analysis were performed in the field using digital surveys to learn about specific
functions of the sales group. Once the information has been retrieved, an analysis of the
language functions from the sales group was carried on. The result of these observations
is a curriculum proposal, which has to be accepted for implementation by the
company‟s management. Optimizing the sales group‟s time is crucial, so they will
receive classes through videoconferences. The proposed course encloses a placement
test (annex 3) to find out the potential students‟ English level. Also, it contains real
elements the sales group use in their daily activities, like e-mails, buying orders,
payment instructions (annex 4 to 6).
Finally, this research concluded that the needs analysis is crucial to identify the
language functions that are necessary to communicate with English speaking buyers. As
a result, the course contains activities that will help the B1 students to improve their
linguistic abilities aimed to flower selling. |
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