Comercialización y distribución de Helado Americano en la ciudad de Quito por medio de Franquicia
The paper deals with distribution and marketing techniques mainly to develop a network of franchises in American Ice Company and its progress in the Ecuador method. From here the company to determine its position in the reference market (Riobamba and Ambato) where its distinction is found in it, exp...
| Autor Principal: | Ocaña Espín, Adriana del Carmen |
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| Otros Autores: | Samaniego Marcillo, Mauricio René |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2015
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/7806 |
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| Sumario: |
The paper deals with distribution and marketing techniques mainly to develop a network of franchises in American Ice Company and its progress in the Ecuador method. From here the company to determine its position in the reference market (Riobamba and Ambato) where its distinction is found in it, experience in business development, consumer preferences, attributes and advantages of the product, etc. And while a detailed field study in Quito to establish the potential market advantages and limitations, competition and consumer behavior, etc. |
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