Diseño de un plan estratégico para la empresa comercial Viserco comercializadora de productos de bazar y -papelería en el distrito metropolitano de Quito
In the company "Commercial Viserco" proposes to develop a strategic plan design and has no formal planning their activities, leading to stagnation by the management company that currently manages empirical, harming their development and business growth. Thro...
| Autor Principal: | Marcillo Meza, María Eugenia |
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| Otros Autores: | Valencia Andrade, Diana Mariela |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/5791 |
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| Sumario: |
In the company "Commercial Viserco" proposes to develop a strategic plan design
and has no formal planning their activities, leading to stagnation by the
management company that currently manages empirical, harming their development
and business growth.
Throughout the project implementation plan was structured based on the description
of the processes in each of the areas as well as the current system handled, which
provided meet the different activities and goals of the company, thus allowing how
to perform the actions that lead strategic analysis, as they were, the formulation of
the mission and vision, formulating strategic objectives, conducting internal and
external audits to identify opportunities, threats, strengths and weaknesses, and then
make a strategies and finally develop action plans that will contribute to reach the
strategic objectives set. |
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