“Plan de marketing aplicado a la compañía de transportes Velotax norte S.A. ubicada en la ciudad de Tulcán, provincia del Carchi”
Velotax Norte S.A. provides transport services on the route Quito - Tulcán and Tulcán - Quito. This company is very popular in Tulcán and for a long time has been a leader in the industry. In recent years the company has maintained its service without major changes, and...
| Autor Principal: | Rodríguez Ayala, Alex Mauricio |
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| Otros Autores: | Ron Morales, Byron Fernando |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/5767 |
| Etiquetas: |
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| Sumario: |
Velotax Norte S.A. provides transport services on the route Quito - Tulcán and
Tulcán - Quito. This company is very popular in Tulcán and for a long time has been
a leader in the industry.
In recent years the company has maintained its service without major changes, and
based on the same operational structure that has showed results.
However, the incomes from tickets sales have gradually declined year after year, so
it is obvious that users do not feel the same satisfaction as in previous years with the
service provided. |
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