Estudio de factibilidad para la creación de una microempresa productora y comercializadora de productos de lencería para el hogar en la línea de dormitorio mediante ventas por catalogo con soporte web en el norte de Quito.
We want to produce and sell by catalog sheets in northern Quito, so that we can be recognized in the market for our cool designs, quality, price and convenience at the moment of purchase. This study well be based on historical data provide by the Banco Central del Ecuador , the Asociación de Indust...
| Autor Principal: | Caiza Vaca, Jacqueline Paola |
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| Otros Autores: | Herrera Cabezas, Jonathan Francisco |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/6465 |
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| Sumario: |
We want to produce and sell by catalog sheets in northern Quito, so that we can be recognized in the market for our cool designs, quality, price and convenience at the moment of purchase.
This study well be based on historical data provide by the Banco Central del Ecuador , the Asociación de Industriales Textiles del Ecuador and other information necessary for the investigation.
During this study we also analyze important issues such as offer, demand, competition, possible substitutes and complementary also widely known so that we can market that we want to affect.
On the other hand seek to meet changing market demand and seek the safe path of sustained growth based on delivering good service as those sold by catalog and a quality product and attractive so that our brand is recognized in northern Quito for its excellent production. Seek additional development planned strategies to promote business development and drive the company to achieve its goals and objectives.
Seek to produce optimally sheets, so that the costs we incur are the lowest and we can have a return that allows the company growth. |
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