Alcances y logros económicos y financieros de las empresas de servicios turísticos, en los cantones Quito, Cayambe y Pedro Moncayo, como resultado del marketing directo
In this project it is possible to observe a detailed investigation concerning the benefits about the usage of direct marketing as a tool for communicate with the customer, from part of the enterprises which provide touristic services in the cantons of Quito, Cayambe...
| Autor Principal: | Caicedo Armas, Cristina Cinthya |
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| Otros Autores: | Jara Córdova, Juan José |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/5859 |
| Etiquetas: |
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| Sumario: |
In this project it is possible to observe a detailed investigation concerning the
benefits about the usage of direct marketing as a tool for communicate with the
customer, from part of the enterprises which provide touristic services in the cantons
of Quito, Cayambe and Pedro Moncayo. The goal is to determine its economic and
financial impact with respect to their daily procedure in these organizations of
touristic services.
Therefore, through the development of the chapter of the project, it was determined
the importance of direct marketing compared with traditional marketing, as well as
some relevant aspects of this study which are summarized as follows |
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