Diseño de un plan de marketing para incentivar el ahorro e incrementar el número de socios de la cooperativa de ahorro y crédito previsión ahorro y desarrollo Coopad Ltda ubicada en el Distrito Metropolitano de la ciudad de Quito.
Business dynamics currently has influenced the financial company, so high competitiveness has established that institutions such inroads in the field of Marketing, being relegated those that are smaller in size and lack of advice or knowledge, that is the case of Savings and Credit Cooperative Savin...
| Autor Principal: | Martínez Herrera, Johanna Michel |
|---|---|
| Otros Autores: | Tipanluisa Novoa, Jeaneth Verónica |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
|
| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/6901 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Sumario: |
Business dynamics currently has influenced the financial company, so high competitiveness has established that institutions such inroads in the field of Marketing, being relegated those that are smaller in size and lack of advice or knowledge, that is the case of Savings and Credit Cooperative Savings and Development forecast Coopad, whose headquarters is located in one of the most commercial of the Metropolitan District of Quito - DMQ., in such circumstances is losing the opportunity to recruit new members and thus losing positioning in the minds of current partners. |
|---|