Diseño de un plan de marketing para la comercialización de artículos elaborados por niños del Instituto Especial para niños ciegos Mariana de Jesús de la ciudad de Quito
This thesis aims to establish the correct way of marketing through a marketing plan for children developed by the institute for blind children products "Mariana de Jesus", to determine the short and long term strategies focused on personal growth and the welfare of blind children; identify...
| Autor Principal: | Calle Cepeda, Fernanda Patricia |
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| Otros Autores: | Ortiz Mancheno, Fara Estefanía |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2015
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/9663 |
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| Sumario: |
This thesis aims to establish the correct way of marketing through a marketing plan for children developed by the institute for blind children products "Mariana de Jesus", to determine the short and long term strategies focused on personal growth and the welfare of blind children; identifying the structure that allows to develop the skills, establishing a product that can be developed by children and calculating costs by a suitable promotion. For her research exploratory and descriptive research was defined, using qualitative and quantitative techniques to obtain the trend characteristics, using as primary and secondary data sources; all the research allow to conclude that the institute has implemented marketing strategies, in addition to not contain a working structure to develop the skills and motor skills in drafting the articles of blind children who are in school, plus the main story is the development of cards with regard to personal names and holidays with a price of $ 2.50 per unit to vary the amount requested, with the mass marketing direct selling door to door linking directly to the customer with the institution you can allow a system of loyalty to natural and legal persons of the city of Quito. |
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