Plan estratégico de marketing para la Clínica Veterinaria Bassetïs, ubicada en el norte de la ciudad de Quito

Based on this analysis it is considered that if the clinic continues its work without making a planning strategic marketing not take advantage of the opportunities offered by the good use of advertising in addition to the ~ 8 ~ creation of a new basic tool especially in the marketing area, achieved...

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Autor Principal: Jiménez Aldaz, Diana Mariuxi
Formato: bachelorThesis
Idioma: spa
Publicado: 2015
Materias:
Acceso en línea: http://dspace.ups.edu.ec/handle/123456789/7650
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Sumario: Based on this analysis it is considered that if the clinic continues its work without making a planning strategic marketing not take advantage of the opportunities offered by the good use of advertising in addition to the ~ 8 ~ creation of a new basic tool especially in the marketing area, achieved clinical position in this market, requiring a profound change in their planning, creating a change in the processes and strategies that lead to improved management of the company.