Estudio de mercado potencial de exportación de uvilla (Physalis peruviana) a Francia

The study potential export of uvilla to France market, we will determine our production and simultaneously study the market in France to determine the unmet demand, with this we can identify our strengths to increase our exports to this country. This study consists of five chapters by presenting...

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Autor Principal: Carrera Cruz, Paúl Alexander
Otros Autores: Puruncajas Jerez, Daniela Alexandra
Formato: bachelorThesis
Idioma: spa
Publicado: 2015
Materias:
Acceso en línea: http://dspace.ups.edu.ec/handle/123456789/9598
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Sumario: The study potential export of uvilla to France market, we will determine our production and simultaneously study the market in France to determine the unmet demand, with this we can identify our strengths to increase our exports to this country. This study consists of five chapters by presenting charts, tables and graphs that provide details of the research. It also includes a general index, giving reference to the contents page. And the literature used in all work with their respective order. Chapter1. - We describe how we will conduct the research study; delimit the problems of the topic to be studied, the objectives to be fulfilled and dynamics to be made to the embodiment thereof. Chapter2. Is the theoretical framework, in which we will expand knowledge about the subject, we describe concepts, methodologies, which will serve us to focus on the proposed theme. Chapter3. Study marketing in which we determine supply and demand nationwide, tastes and preferences of the country that we will export. Also calculate unmet demand for France to have positive effect our study. Chapter4. Technical Study, creating a clearinghouse to encourage the production of uvilla in Ecuador, raise market strategies for our product has received in the French market and all relevant paperwork for export. Chapter 5. Financial study, all concerning costs for the project