Diseño de un plan de marketing social para incrementar la participación de voluntariado en la Fundación Jatun Sacha en la ciudad de Quito
The aim of this work was to design a social marketing plan to increase the participation of volunteers in the Jatun Sacha Foundation in Quito. To do an analysis of the Foundation and its related environment in which the lack of involvement of national volunteers was evident, in turn processes that d...
| Autor Principal: | Aguirre Herrera, Blanca Inés |
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| Otros Autores: | Gabriel Iván Orbe Narváez |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2015
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/9657 |
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| Sumario: |
The aim of this work was to design a social marketing plan to increase the participation of volunteers in the Jatun Sacha Foundation in Quito. To do an analysis of the Foundation and its related environment in which the lack of involvement of national volunteers was evident, in turn processes that delay and hinder the promotion of the brand Jatun Sacha was performed. The foundation aims to recruit volunteers in order to cover the activities taking place in these reserves in order to cover human capital, taking care of flora and fauna, reforestation activities, community nurseries and initiatives cooperatives creation, adaptation and creation of nurseries and farms, breeding guinea training and support to other cultures. Using statistical methods of field research in universities was conducted, we conclude that 66% of surveyed students would like to participate in the volunteer program. It is recommended to the Foundation this Plan of social marketing, with the aim of increasing volunteer participation by 60%, for tactical medium / lacking activities at the Foundation, with that new projects are promoted to improve the income for their own reservations. The benefit / cost ratio of our work concludes a positive result, because for every dollar the Foundation invests 0.49ctvs profitability is obtained, which is a benefit for us who like to Jatun Sacha Foundation |
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