Estudio de factibilidad para la creación de un Bróker Asociativo para la exportación de la fruta exótica denominada "Pitahaya", a Singapur, con sede en la ciudad de Quito

The export of pitahaya fruit through the formation of an associative broker, constituted by the producers of the fruit in Palora as shareholders of their own product, is the main objective of this project. As being considered as an exotic fruit, is really desired so much in local and international m...

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Autor Principal: Cardoso Cevallos, Daniela Cristina
Otros Autores: Vásquez Ortiz, Rosángela Daniela
Formato: bachelorThesis
Idioma: spa
Publicado: 2015
Materias:
Acceso en línea: http://dspace.ups.edu.ec/handle/123456789/9343
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Sumario: The export of pitahaya fruit through the formation of an associative broker, constituted by the producers of the fruit in Palora as shareholders of their own product, is the main objective of this project. As being considered as an exotic fruit, is really desired so much in local and international markets, because his pulp is such a source of many properties and vitamins. Singapore is a very important import of many agricultural products, there economy are based in the exportation of skilled and technological services. Agriculture practically does not exist in this country; the needs of their population are covered by import different type of foods from all around the world. The pitahaya fruit by having diuretic properties enjoys of a huge acceptance in a society that bases their nutrition on sea products. The importation of pitahaya fruit in Singapore between 2009 and 2013 surrounds 24.400 to 28.500 tons a year, which represents a big opportunity to the countries that cultivate the fruit, between them Ecuador that in his effort to diversify his offer to the world in the non traditional products seems in it a commercial opportunity. In Palora the output rate (yield) by hectare of the fruit is 1.000 kilograms a sufficient volume to start exportation activities. His target market will aim to the companies, commercial agents, and specialized representatives in the commercialization of the non traditional products in the Singapore market. The project also includes a detailed technical study of the variables to be put in concern, a description to the process of exportation and international commercialization, a legal analysis requests of the infrastructure to the formation of an associative broker, and finally prove if the feasibility study is possible based on their own results.