Estudio de caso: “Análisis de contenido del discurso ideológico (político) de los editoriales publicados por Diario El Comercio los fines de semana, durante el primer trimestre de 2012”.

This case study is divided into three chapters to talk about the situation lived in Ecuador, during the first quarter of 2012, and various models of development are envisioned. In addition, mentioned the ideological aspects (political and religious) with a brief description of the influence which...

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Autor Principal: Ramírez Narváez, Luis Gabriel
Formato: bachelorThesis
Idioma: spa
Publicado: 2014
Materias:
Acceso en línea: http://dspace.ups.edu.ec/handle/123456789/6920
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Sumario: This case study is divided into three chapters to talk about the situation lived in Ecuador, during the first quarter of 2012, and various models of development are envisioned. In addition, mentioned the ideological aspects (political and religious) with a brief description of the influence which had political parties in Ecuador. The first chapter explained about the media and its relationship with society, since was chosen for this analysis of the content of the speech to the editorial of the newspaper El Comercio. Chapter two emphasized linguistic concepts, as well as the theories of communication to support this case study. Also discussed the political speeches considered as ideology and power; therefore we refer to the speech marks and took into account the analysis of the content of the speech as an investigative technique.