Análisis del spot publicitario All You Need Is Ecuador.
This Article reveals the advertising speech’s structure of the All you need is Ecuador (AYNIE) TV spot transmitted in the Super Bowl in January 2015, a thirty seconds commercial that gather pictures of the main touristic places in the four regions of the country: Mountain Range, Coast, Amazon and Ga...
| Autor Principal: | Ramírez Soriano, Gissela Viviana |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2016
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/11680 |
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| Sumario: |
This Article reveals the advertising speech’s structure of the All you need is Ecuador (AYNIE) TV spot transmitted in the Super Bowl in January 2015, a thirty seconds commercial that gather pictures of the main touristic places in the four regions of the country: Mountain Range, Coast, Amazon and Galapagos. The characters are foreigners that live different experiences in the country. Narrative as the official song of the campaign: All you need is love by the band The Beatles, it is in English. Virtual platforms such as YouTube, that trade have been questioned by the use of foreign elements and the construction of his narrative.
Given the need to understand the advertising speech of the Super Bowl’s TV Spot, this research, about the foundations of the structuralist school and the principles of advertising, performs a deconstruction-construction of the speech, based in a methodology that analyzes the visual and audible text, the production’s context, the expressive resources and the narratology, for getting a global interpretation and critic of the audiovisual product. The results demonstrate that such commercial use the visual emotion, an audiovisual technique that, through the use of symbols and expressive resources, makes the viewer focus on the feeling that transmits the scene on the forms and objects within it. The TV Spot aims to persuade the receptors to visit Ecuador in order to live and feel the same emotions that the characters that they saw. |
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