Estudio comunicacional de la construcción de la agenda mediática en ECUADOR TV
Historically, programming has been determined by various situations, as may be the editorial line, the ownership structure, the rating, etc, in that sense all programming has some intentionality and directionality, in other words, it is not neutral. From this consideration we...
| Autor Principal: | Escobar Salazar, Christian Paúl |
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| Otros Autores: | Guerrero Robalino, Grace Carolina |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/5887 |
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| Sumario: |
Historically, programming has been determined by various situations, as may be the
editorial line, the ownership structure, the rating, etc, in that sense all programming has
some intentionality and directionality, in other words, it is not neutral.
From this consideration we research to know the preferences of the TV viewers of
Ecuador TV, through a theoretical analysis and practical being indispensable to
complement it with opinion polls, surveys and in-depth interviews from the source.
The structure of such agenda, points out the search for the otherness to forge the
common good, strengthening the educational theme so that the children are educated
from their localities, even for those who are in vulnerable environments. |
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