Mapeo documental sobre interpretaciones de la calidad de vida y el consumo en el Ecuador desde 2000 hasta 2010
For several years the concept of quality of life has been changing for the Ecuadorian population due to the influences and circumstances that it has had to face, this being a predetermining factor for the habits that people have regarding the purchase of...
| Autor Principal: | Bolaños Córdova, Eugenia Geovanna |
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| Otros Autores: | Rosero Almeida, Ana Cristina |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/5771 |
| Etiquetas: |
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| Sumario: |
For several years the concept of quality of life has been changing for the Ecuadorian
population due to the influences and circumstances that it has had to face, this being a
predetermining factor for the habits that people have regarding the purchase of goods
and services, which has been modified over time.
Regarding the above mentioned, this research is based on the collection of information
about the different interpretations of the quality of life that have occurred over the last
ten years, and what has been the impact these have had on the Ecuadorian consumers’
behavior of goods and services. This research constitutes an important and direct
support to “Marketing y Consumo del Centro de Investigaciones Empresariales y
Económicas de la Universidad Politécnica Salesiana”, in one of its current triennial
programs. |
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