Plan estratégico organizacional en la empresa “Grupo Promo” para dar respuesta a los cambios económicos y competitivos de la globalización
Globalization is an ongoing process, which directly or indirectly affects all economic activities in the world; 's why businesses, medium and large making efforts to adapt to the demands, challenges and opportunities presented by this system. Promo Group is a small company that works on the fly...
| Autor Principal: | Chamorro Chulde, Mireya Esperanza |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2012
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/1630 |
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| Sumario: |
Globalization is an ongoing process, which directly or indirectly affects all economic activities in the world; 's why businesses, medium and large making efforts to adapt to the demands, challenges and opportunities presented by this system. Promo Group is a small company that works on the fly, like many nationwide, and therefore do not possess the elements of management and the financial ability to meet the challenges and seize the opportunities of globalization. |
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