Lavanderías ecuatorianas C.A. un caso de negocio exitoso pese a dificultades políticas, económicas y competitivas
This case study identifies a set of political, economic and competitive difficulties that during the period 2010 - 2014, has experienced LAVANDERIAS ECUATORIANAS C.A. within the context of its business line. Develops an analytical research based on facts and experiences gathered from documents...
| Autor Principal: | Palán Buenaño, David Bolívar |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2016
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/12599 |
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| Sumario: |
This case study identifies a set of political, economic and competitive difficulties that
during the period 2010 - 2014, has experienced LAVANDERIAS ECUATORIANAS
C.A. within the context of its business line. Develops an analytical research based on
facts and experiences gathered from documents, interviews with actors and statistical
data provided by the company. The base case focuses on the study of its strategic and
identification of the concept and business model to understand the business
philosophy, service identification and strategies of customer service, and lines of
business decision allowing the company face difficulties through innovation,
diversification and creativity in new lines of business. The findings of this case have
been made based on all events that occurred within a period of time also it includes
study questions for students to discuss and have their own perspectives on the case.
This case study was performed in order to know a successful business model despite
the competitive, economic, political difficulties. |
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