Elaboración de un plan estratégico de marketing para la Fundación ASONIC con el fin de recaudar fondos económicos; provinientes de la ciudad de Quito, que contribuyan en la labor de brindar alojamiento gratuito a las familias ocohematológicas del país
The present thesis lies in the Elaboration of a Strategic Marketing Plan to Ecuadorian Association of parents of children and adolescents with cancer - ASONIC; this association provides a decent home to oncohematologic families of provinces of all country, who do not have the necessary resources to...
| Autor Principal: | Guzmán Maygua, Margarita Gabriela |
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| Otros Autores: | Paredes González, Jennifer Johanna |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2015
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/9493 |
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| Sumario: |
The present thesis lies in the Elaboration of a Strategic Marketing Plan to Ecuadorian Association of parents of children and adolescents with cancer - ASONIC; this association provides a decent home to oncohematologic families of provinces of all country, who do not have the necessary resources to care for their children.
This association lives big economic problems due to many reasons, as the little support from society, large companies and state; besides the little collaboration that receives are very sporadic, almost no support they have is constant. For which it has conducted a research that allow provide them the necessary tools to improve the current situation where finds the foundation.
To solve the problem that presents the foundation, is formulated to perform various tactical strategies such as the categorizing of benefactors, creating a database by benefit perceived, the agreements with television channels, the public relations, and other social programs; that will be essential to get the necessary donations and the support of all benefactors, to achieve better quality of life for each of the oncohematologic families through their help with the foundation.
The formerly mentioned should be possible by the study carried out in this project, describing the form as strategic marketing plan to run will help in the collection of economic funds; well as also will achieve that the association either recognized by the population. |
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