“Nuevo posicionamiento estratégico de los productos Herbalife Internacional S.A. para maximizar su nivel de ventas en la ciudad de Quito”
The main objective of this thesis is to propose new strategic positioning to maximize the sales of products Herbalife brand. The Herbalife brand has positioned itself with the passage of time in Ecuador to become a leader in the distribution of food supplements. One of the major drawbacks that hav...
| Autor Principal: | Carrera Castillo, Gabriela Tatiana |
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| Otros Autores: | Sosa Cevallos, Enderson David |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2015
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/7626 |
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| Sumario: |
The main objective of this thesis is to propose new strategic positioning to maximize the sales of products Herbalife brand.
The Herbalife brand has positioned itself with the passage of time in Ecuador to become a leader in the distribution of food supplements.
One of the major drawbacks that have prevented such rapid growth is the perception that only serves to lose weight, attributing to some extent cosmetologic characteristics when in many cases weight reduction is a result of balanced nutrition based products offered by the brand. |
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