"Proyecto para la producción y comercialización de panela molida procedente de la Provincia de Cotopaxi, Cantón Sigchos, Parroquia las Pampas hacia la ciudad de Quito.
To create this project you mentioned and takes into account all aspects, first a situational analysis, where a deep analysis of both macro and micro environment, second market research is performed, in which highlights the segment to which the product will be addressed and the formulation of a surve...
| Autor Principal: | Corrales, Víctor Xavier |
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| Otros Autores: | Molina Muñoz, Henry Washington |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2013
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/3982 |
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| Sumario: |
To create this project you mentioned and takes into account all aspects, first a situational analysis, where a deep analysis of both macro and micro environment, second market research is performed, in which highlights the segment to which the product will be addressed and the formulation of a survey that allows to include as much information as possible about the consumer behavior in relation to consumption of "ground panela" thirdly a feasibility study management, where they take into account all the requirements to legally form the company and all that it entails: permissions, name, logo. Slogan, etc. |
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