Estudio del comportamiento de los consumidores residentes del distrito metropolitano de Quito, al momento de realizar actividades turísticas dentro de la ciudad.
Market research is considered as a fundamental tool for providing relevant information in making decisions , so this paper uses this tool in the development of a comprehensive analysis process , directed to the study of consumer behavior Distrito Metropoliano de Quito re...
| Autor Principal: | Flores Cevallos, Dalma Estefanía |
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| Otros Autores: | Mayanza Puma, Jessica Marcela, Usuay Erazo, Luis Enrique |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/5797 |
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| Sumario: |
Market research is considered as a fundamental tool for providing relevant
information in making decisions , so this paper uses this tool in the development of a
comprehensive analysis process , directed to the study of consumer behavior Distrito
Metropoliano de Quito residents, at the time of tourism activities within the city;
based on a theoretical foundation based on the contents of specialized texts on topics
such as : marketing , consumer behavior , tourism and tourism regulatory Ecuadorian
law , incorporating some relevant topics of the Distrito Metropolitano de Quito
talking about general aspects like: geographical demarcation , political division ,
demographics , among others, and thus getting important elements that enables the
development of a situational analysis of the current state of tourism in the city. |
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